Yesterday I spent an amazing day in OK City at lifechurch.tv.

Three leaders from their Innovations team invested all day in three of us from the IMB’s Emerging Leaders Team.

I’ve been on staff at Saddleback and another mega church so the enormity of 26,000 attending dozens of campus each week was not what impressed me.  Mass and metrics just don’t float my boat.  The thing that blew me away is their ethos of frugality, efficiency and free and broad distribution of everything they own for the expansion of the kingdom. They bleed this value!  Hurray!

These guys are NOT interested in royalties, book deals, or record labels.  Instead they have a team of diginovators (my word) who invest themselves in producing digital inovations for their church – but not just for their own.  They develop these tools with the end in mind of giving it all away to the world.  One of the best examples is, youversion.com.

Instead of brokering deals for books and worship cd’s, the deals they are brokering is to get the Word of God distributed for free, digitally, via every iphone, blackberry and cell phone.  We’re talking the potential of a bible in every hand in every nation in every conceivable language – for free – all via the web.  Their not selling our giving away printed Bibles, their giving them away accross the globe for a very minimal financial investment.

Mega-churches spend 100’s of thousands of bucks on videos and lighting and sound and stuff that is necessary and useful.  Lifechurch.tv places a higher value on spending their time and staff on projects that serve the lost much more than they serve their own members.

Thank you lifechurch.tv for investing in the Kingdom, perhaps even at the expense of your own kingdom!